Influencer marketing case studies from beauty brands in India

A D2C skincare brand switched its Meta ads to creator-led UGC

The problem

The brand's studio creative was getting expensive, and its Meta ads were not paying back.

What we did

• Cast creators who matched the brand's buyer, not just its aesthetic.
• Wrote scripts around real skincare routines, with a hook in the first seconds.
• Delivered a library of ad-ready, hook-first UGC edits for the brand to run as ads.

This is the work our UGC video service is built around.

Aquéria × Glow: a 1,000-creator influencer dispatch

The problem

Aquéria needed product in the hands of 1,000 creators, without its own team having to chase every shortlist, parcel, script and post.

What we did

• Creator vetting with our scorecard: every creator was checked for audience fit, engagement quality and reliability before being shortlisted.
• Dispatch lists: we managed who received what, and tracked it through to posting.
• Script approvals before filming: the brand signed off every script before a creator shot anything.
• One line of communication: the brand team dealt with one point of contact at Glow, not dozens of creators.
• Reporting at the end of each round.

Product seeding at this size is the core of our barter and seeding campaigns.

Soulflower × Glow: a 3,000-creator programme

Glow worked with 3,000 creators for Soulflower, cast from our pan-India network. A programme this size runs on the same process as every Glow campaign:

• creators vetted on our scorecard for audience fit, engagement quality and reliability
• dispatch and posting deadlines tracked by our team
• scripts approved before filming, and content approved before it goes live
• one point of contact for the brand team

See the full seven-step campaign process.

Swiss Beauty: a barter campaign run end to end

The problem

A barter campaign needs a lot of small, repetitive work: creator applications, selection, product tracking and posting deadlines. It usually lands on an already busy brand team.

What we did

• Collected and screened creator applications.
• Selected creators and managed product seeding.
• Tracked every deliverable and posting deadline.

The brand team only had to review content and watch it go live. See how we run influencer barter campaigns.