Influencer barter and product seeding campaigns
Product-for-content programmes run cleanly: creator selection, dispatch, follow-ups and deliverable tracking, so your team only reviews content and watches it go live.
What a barter campaign is
In a barter or seeding campaign, creators receive your product in exchange for agreed content. Done well, it puts your product in front of trusted audiences and produces a steady stream of honest reviews and UGC. Done badly, it turns into missing parcels, missed deadlines and posts that never happen.
What we run for you
- Creator applications and selection: we collect applications and screen every creator for audience fit, engagement quality and reliability using our scorecard.
- Dispatch lists and seeding: who gets which product, and when.
- Scripts and briefs: scripts are approved by you before filming.
- Follow-ups and deadlines: we chase posting deadlines, so your team doesn't have to.
- Deliverable tracking and reporting: what went live, where, and how it performed.
Which creators work best for seeding
Nano creators (1K–10K followers) have hyper-local audiences and the highest engagement rates, which makes them ideal for seeding, honest reviews and UGC at volume. Micro creators (10K–100K) add niche credibility with real reach. We cast from a 30,000+ pan-India network across eight Indian languages. See the creator network.
Barter campaigns we've run
Swiss Beauty barter campaign
Creator applications, selection, product tracking and posting deadlines, run end to end. The brand team only had to review content and watch it go live. Read more.
Aquéria × Glow influencer dispatch
A 1,000-creator dispatch programme with scorecard vetting, dispatch lists, script approvals before filming and one clean line of communication back to the brand team. Read more.
Turning barter content into ads
The best pieces from a seeding round don't have to stop at the creator's feed. With creator whitelisting and paid amplification, strong barter content can run as ads. See our UGC videos for ads.
Pricing
Barter programmes and one-off campaigns are scoped separately from our monthly retainers. Tell us your product, the number of creators you have in mind and your timeline, and we'll come back with a proposal. See retainer plans.
Also see: all case studies · all services
Plan your next seeding round with us.
Share a few details and we'll reply within one working day with a short proposal: suggested creators, deliverables and a timeline.