UGC videos for beauty and skincare brands
Hook-first video for your ads and your feed, shot by Indian creators who look and sound like your customers, in the language they actually scroll in.
What you get
- Ad-ready UGC edits for Meta and YouTube, cut hook-first so the first seconds earn the watch.
- Creators cast to your buyer and your category, in the right language, not picked on follower count alone.
- Scripts built around real routines, approved by you before anything is filmed.
- Final content approval: every edit comes to you before it is used. Ask for changes and the creator re-cuts it.
- Optional paid amplification: creator whitelisting and UGC-as-ads, so your best content reaches beyond the creator's followers.
Why beauty brands use UGC for paid social
Studio creative is expensive to produce and easy to scroll past. Creator-led UGC looks like the content your customers already watch, and it lets you test many hooks and faces quickly.
For one D2C skincare brand, switching Meta ads to creator-led UGC brought cost per click down from ₹38 to ₹19 and lifted ROAS from 1.4x to 3.1x. Read the case study.
Creators in eight Indian languages
Regional-language creators convert better than English-only feeds in most Indian beauty categories. We cast from a 30,000+ pan-India network working in Hindi, English, Telugu, Tamil, Kannada, Bengali, Malayalam and Gujarati.
Most UGC for ads comes from micro creators (10K–100K followers): niche credibility with real reach, and the tier where creator content feeds paid ads best. For volume, nano creators (1K–10K) bring honest, trusted reviews. See the creator tiers.
How a UGC project runs
- Brief: goal, product, audience, budget and what "worked" looks like for you.
- Shortlist: creators scored on fit, engagement quality and reliability. You pick.
- Scripts: every script gets your sign-off before filming.
- Dispatch and shoot: products out, creators briefed, deadlines tracked by us.
- Content approval: every edit comes to you before it goes live.
- Publish and amplify: the best content gets pushed with paid.
- Report: numbers, learnings and the plan for the next round.
Pricing
UGC is delivered as part of a monthly retainer with a three-month minimum. Ad-ready UGC edits for Meta and YouTube are part of the Growth plan, and the Starter plan covers UGC or influencer deliverables each month. One-off projects are scoped separately. Pricing is shared after a short discovery call, so the proposal fits your goals, category and budget. Compare plans.
Common questions
Do we see the content before it goes live?
Yes. Scripts are approved before filming, and every edit is sent to you for review before it is used anywhere.
Can we run the videos as ads from the creator's handle?
Yes. Creator whitelisting and paid amplification are part of the service, so ads can run from the creator's profile.
Do you work on affiliate or commission?
No. Glow works on deliverables-based monthly retainers, so you know exactly what you're getting, when, and from whom.
Also see: influencer barter and product seeding · all services
Get a UGC plan for your brand.
Share a few details and we'll reply within one working day with a short proposal: suggested creators, deliverables and a timeline.